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As he heads for his apartment, we are told that on each landing is a poster of a large face of a man about forty five years old with a black mustache and strong, handsome feature. The appearance of this face, simply referred to as Big Brother, is described to impart the sense of an imposing presence which found in every area of the society. The image establishes the perception of an eye that sees all. The idea that this unnamed individual is always watching from the shadows establishes the social order of the society whose members have learned better than to utter anything that might be construed as negatively related to Big Brother and The Party, which is the ruling upper class. Orwell’s first reference to “Big Brother” is found the third paragraph of the first chapter of 1984. He writes, " “The flat was seven flights up, and Winston, who was thirty nine and had a varicose ulcer above his right ankle, went slowly, resting several times on the way.

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Participatory surveillance is engaged in when individuals knowingly allow websites to access personal information entered in profiles and online forms as well as when easily gathered recordings of oneself and others through commonly owned mobile technology. This process is a type of passive permission for others such as insurance companies, marketing firms and service providers to gain access to our online information even when we have some semblance of a reason to believe it will be kept anonymous or private. The novel 1984 was authored by a liberal and objective socialist not long after the Second World War had ended. The book discusses a future in a totalitarian state where people’s thoughts and behaviors are minutely monitored, interpreted as indicating party alliance or party misalliance and controlled to increase or decrease them depending on the valence. The entire novel was based on a “what if” questions, specifically what if Bitiain had lost the war. Orwell found himself wondering what Britain might have looked like if it fell under the rule of either one of the totalitarian powers that dominated the mid 20th century.